Samsung eCommerce

2013 - 2014

Background: The redesigned Samsung global site was meant to give users a unified commerce experience, an optimized experience for multiple devices, an outlet to omni-channel retail and personalized to individual user needs. 

Goal: A full visual, experience and content redesign for samsung.com/uk

Users: All samsung.com/uk users

My role: As 1 of 3 UX designers on this project, I was personally responsible for the product comparison tool, in-store navigation tool, and global site navigation system. I also led co-design sessions with clients, user research, and collaborated with team leads on product strategy. Over the course of this nearly year-long project, our design team produced two distinct site directions. We then stress-tested the preferred direction to prove how it could scale and morph across Samsung’s diverse product portfolio. I worked side by side with visual designers and engineers, doing everything from sketching explanatory wireframes, creating detailed interaction spec documentation, to creating prototypes together.

Outcome: The new Samsung Global site is live today